Building a platform that links brands with university communities through gaming
UNIHUB
UniHub centres on a platform dedicated to innovation, technology, and gaming within the university ecosystem. Working with more than 40 universities across Latin America, the company creates immersive experiences around education and entertainment, connecting brands with students through impactful, measurable activities. Their approach blends physical and digital communities, delivering events with clear engagement metrics, continuous optimisation, and meaningful results.
I led the UX and UI design in Figma, following the brand guidelines to shape clear user flows, engaging interfaces, and a cohesive visual identity. Once the design system was established, I developed the website from scratch using React and CSS, applying a mobile-first approach and ensuring full responsiveness across all devices. The result is a flexible, intuitive platform that supports the brand’s mission and engages a broad university audience.
