Shaping a creative chef-led brand from concept to visual identity and web experience.
SPICY LILO
This project involved shaping a complete visual and digital identity for Spicy Lilo, a chef-led small business centred on connection, creativity, and shared experiences through food. I designed the logo, brand concept, and social media assets, translating Spicy Lilo’s philosophy into a warm, expressive visual language. I then designed and built the website using JavaScript, React, and Tailwind CSS, creating an inviting digital presence that communicates her workshops, personalised offerings, and belief in cooking as a way to connect people.
Visual Identity
The logo was designed to be simple, clear, and elegant, reflecting Spicy Lilo’s warm yet refined approach to cooking. Social media assets and flyers were created to communicate her workshops and collaborations with clarity and personality, using a consistent visual language that feels inviting, expressive, and easy to recognise across platforms.
