Directing a concept-led visual system for an analogue film festival.
SINCRO
SINCRO is an analogue film festival designed entirely from scratch, spanning concept development, line-up curation, and a comprehensive visual identity system. The project involved the creation of a high-complex graphic language applied across multiple formats, including the logo, billboards, flyers, and editorial pieces. Named after the synchronisation required in frame-by-frame analogue cinema, the visual system draws from in-depth research into camera mechanics and archival manuals, translating technical processes into a structured, expressive graphic language. Developed as my bachelor’s thesis in Graphic Design, the project was featured on the Design III course website.
LOGO
BILLBOARD & POSTER DESIGN
The billboard was designed for the urban landscape, prioritising clarity and impact when viewed from a distance. In contrast, the street posters were conceived as a modular system, allowing multiple pieces to be combined in different configurations. Together, they extend the festival’s visual language into public space, balancing legibility, repetition, and variation to create a strong and recognisable presence across the city.
INFOGRAPHY
The infographic was designed as a large-scale piece measuring 1.2 metres in height, conceived to operate simultaneously at macro and micro levels. From a distance, its structure communicates a clear, overarching logic, while closer inspection reveals detailed information about seminars, courses, and participating artists. Every element was carefully considered, resulting in a highly precise, information-dense artefact that balances readability, hierarchy, and conceptual coherence.
FOLDABLE BROCHURE
A key piece of the festival’s communication was a foldable brochure designed as both an informational guide and a central expression of the visual system. Printed double-sided and structured across six faces, it brings together the full three-day line-up, activities, exhibitions, seminars, and talks, while also explaining the festival’s concept in depth. The brochure was designed with a high level of graphic precision, using structure, hierarchy, and rhythm inspired by analogue film mechanics to organise a dense amount of content into a coherent, readable, and visually striking artefact.
